Gayatri Devi is a woman entrepreneur and she is well acquainted with grocery business. She is part of a joint family; her husband is a farmer and occasionally works as a labourer during the off season. Her son is studying in the government school in her village. In the absence of her husband, she runs a grocery shop in the outer area of her house, in order to financially support her family.
At present she is capable of handling a smartphone confidently and she has taught her family members to use it as well. She is now running her grocery business on a larger scale tying up with other businesses along the way. With the proper use of WhatsApp for business and use of “Google pay” for financial transactions, her monthly income has increased.
The digital tools that enable one to continue the business from home has exposed women entrepreneurs to many alternative options to continue the business, while they are engaged in other house work. Family members can easily lend a hand in running the business and such a model uplifts the living standards of the family.