Diverse colours of threads that not so long ago adorned the streets every morning have stopped appearing. People singing and the sounds of the looms working is getting fainter by the day. Hundreds of looms have paused and the condition of weavers and artisans is deteriorating.
“Essential items have become costlier. Now, getting food is becoming difficult because there is no work or earning,” said Mohammed Shiraj Ansari from Saidanpur cluster of Barabanki in Uttar Pradesh who is one of the 50,000 weavers in that region alone.
The lockdown has affected the mere Rs100-120/- that they used to earn as a daily wage. Clusters across India have the same story to tell.
In order to extend some relief, Digikargha has launched campaign- #ThreadtoBread- by putting all our products at flat 50% discount. *
All the sales under Digikargha’s #ThreadtoBread campaign will be extended to the weavers and artisans to help kickstart their loom across 10 clusters in India. Your one buy of minimum Rs 500/- can go a long way in helping a weaver sustain his family.
Check out our collection here.
Pledge to support Digikargha’s #ThreadtoBread by buying a piece of heritage weaved by them.
Buy, Protect and Support the Weavers.
*The sale excludes the latest collection.