Breaking barriers and stereotypes

#LahuKaLagaan is a global campaign for tax-free sanitary napkins that was launched in 2017 to support SheSays India’s worldwide campaign for the same, which was started in 2016. The awareness campaign was successful in breaking several taboos associated with menstruation and making it a mainstream topic of conversation among the masses and in media. The…

Mobile is an enabling agent

Meenakshi Batra CEO CAF India Mobile phone is one of the defining technologies of the 21st century. It is emerging as a key driver in India by contributing significantly to our GDP growth. In fact, the potential it possesses in achieving socio-economic growth is unprecedented. The access to mobile services and low-cost smartphones has created…