Jan Ki Baat (Voice of the People) is a bilingual (Hindi and English) digital media channel, which uses a network of citizen reporters to deliver news from across the country in the form of short video or audio file. Jan Ki Baat reporters are equipped with smartphones and are active users of social media platforms to broadcast news to their audience in the fasted manner. Jan Ki Baat focuses on broadcasting views of different stakeholders on public issues raised by citizens. The citizen reporters also carry out on-ground live reporting to understand the sentiments of the people on various pertinent news and civic issues.
Meanwhile, other citizens who want to share news with Jan Ki Baat reporters are encouraged to upload their videos on its official website or share them through social media platforms such as Facebook, Twitter or even WhatsApp. Jan Ki Baat envisions being India’s first multilingual disruptive digital media channel, with global reach, that leverages citizen reporters to deliver personalised news from across the globe, primarily in the form of videos, supported by pictures and texts.