Kalle Bhai – A man of many stories
In the semi-urban weaving hamlet of Chanderi, Madhya Pradesh, Mohammed Asim, 26, learned the traditional craft of weaving from his parents and other senior family members. Following his training under the W4C programme at the Chanderi CIRC two years ago, he purchased his own computer, along with appropriate software using revenue from his weaving business, to enable him to start create his own weaving designs using digital tools such as CAD. He is now using the PC and a three-in-one printer to run a shop from his home providing all kinds of digital services, including mobile recharge, Haj and Umrah travel arrangements, scanning and photocopying apart from expanding his weaving business thanks to computer aided design which cuts down production time and increases overall productivity and profit margins in several ways. “Business is gradually picking up as more and more people are learning about the digital services I am providing,” he says. “Before the Chanderiyaan project we used to earn only about Rs 2,000 to 3,000 a month. Now we earn at least three times more than that not only from our traditional weaving business but also from the digital services that we can sell thanks to the empowerment given by DEF .”
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