The consultation paper (draft) presents the key areas of emphasis in the growing mobile for development space in India. The purpose is to understand the scope and magnitude of the expanding mobile domain as it is lately linked essentially to advance development and governance objectives and seen as the most democratic technology medium to offer scope to deliver service needs anytime, anywhere.
The Paper content has been derived from existing research and field inputs. The paper is intended to assist consultation ( Mobiles for Social and Behavior Change) stakeholders to get an overview of issues, scope and relevance in mobile thrust to support development efforts of the government and private players including bilateral agencies and civil society bodies.
Today, India has more than 800 million subscriptions – up from 6.4 million in 2002 – and the mobile pundits believe this number will exceed 1.2 billion by 2016.More people than ever before have access to mobile phones and many of them are those at the bottom of economic pyramid (BoP) living in 250 backward districts of the country. The mobile density stands at 70 per 100 and the penetration rate is 51 %, which is below expectation.
The low penetration rate indicates there is still room for growth.The most important driver of mobile growth is the wave of liberalisation and privatization of the telecom sector in 1990s that has led to more players determining the deployment, reach and usage of mobiles. Thus, mobile ‘culture’ has arrived and going to stay.